Your everyday objects

The very existence of insurance reminds people that bad things might happen. For our MAPFRE GENEL SİGORTA campaign, we wanted to go in a more positive direction. By showing everyday objects that people have strong, positive connections with, we were able to tell people that MAPFRE GENEL SİGORTA is there for them, their possessions, and their lives no matter what the situation. The tagline lets people that they are in safe hands when they start a policy with MAPFRE GENEL SİGORTA.