Insurance With A Difference

Recently, MAPFRE GENEL SİGORTA and Medical Park hospitals introduced a new insurance product to Turkey. While Turkish residents are covered by SGK (national insurance), this product pays for private hospital stays that national health doesn't fully cover. The message here is that there is "no difference" in price or care to consumers when they have this new policy. We called it "Fark Yok Insurance", which translates to "No Difference". The campaign includes TV and out-of-home executions that show the same person playing every role - from doctor to patient - reenforcing the fact that when you're covered by MAPFRE GENEL SİGORTA, there's "no difference".