TAV Air / 

Art in Flight

TAV is a VIP airline that offers travelers a luxurious travel experience while maintaing high safety standards and customer satisfaction. With their fleet of private jets, TAV Air flies passengers in style all over Europe, Asia, the Middle East, and north Africa. When TAV Air asked us to help them update their brand positioning, we recommended they move from the traditional model of a service oriented brand (like every other airline) and create a brand that demonstrated the airline experience their company has worked hard to create. Our suggestion: "The Art of Flying". From online and music to logos and plane decor, we applied The Art of Flying to every aspect of TAV Air's updated brand. Now when passengers experience the breathtaking presentation that is TAV air travel, they know they're part of the art of flying.