Lazzoni / 

Life. Rising.

We were asked to develop a new brand positioning for Lazzoni furniture. The Lazzoni brand has many dimensions. Modern design. Quality. Perfection. It’s inspirational and aspirational. It’s a brand for better living. It’s a brand for people who choose to live well. It’s a brand for people who choose to live beautifully. To demonstrate this positioning in our executions, we decided to show people in their beautiful and well-decorated homes, appreciating everything their hard work and excellent taste has brought them. The view may be spectacular, but the furniture in the room is what’s matters.